Tale Torrent – Ye Olde Days of Weblogging

On Thursday 10th November, as part of Internet Week Europe, the awesome James Mitchell organised an event to celebrate individual stories about the web, called Tale Torrent: a night of true stories about the internet.

It was ace. It reminded me of the truly awesome Fray Day. We heard a variety of wonderful and deeply personal stories about the internet – a 25-year friendship from analogue to digital (entitled “Postcards ‘n’ mix-tapes, Skype ‘n’ status updates”) from Simon Sanders, to the joy of serendipity from Claire Burge; why Christian Payne (aka Documentally) treausres his network; to how World of Warcraft brought J Nicholas Geist’s friend out of his shell and onto a zombie pub crawl, amongst others.

I shared a story about ye olde days of weblogging – sparked by a post I wrote here last year.

And cos it’s about blogging, and this is my blog, I thought I’d share it here too:

 

I’d created my first webpage in Geocities c. 1997. I was putting off GCSE revision and noodled around with Microsoft Frontpage, then got curious about how the page was actually made, so started delving into HTML to see what that was all about.

(My first sites were everything you’d expect from 90s web design and more. Tiled backgrounds, scrolling marquees, animated gif under construction signs – the lot. Oh yes)

I started my blog in 2000. My friend Tom had been weblogging for a little while, and I kept sending him links and little nuggets for his blog. He suggested I just get on with it and start my own blog. So I did. Buying a domain back then was a pretty big deal. You deliberated over the name, and as I recall had to go through a fair bit of paperwork to get there. Not like today when most of us have domains coming out of our ears and you can get them for a few quid. And so, I bought kitschbitch.com, because I liked the name and it sounded snappy, bought some hosting and whacked together my new blog homepage.

Blogger really made the basic blog format possible. The above screencap is from the Wayback Machine – which turned out to be invaluable when prepping this story, as much of the references simply don’t exist any more. Or at least, don’t exist in the form I used to know them as.

I remember one of Blogger’s straplines – ‘Push Button Publishing for the People’. And it really was. You had to be able to code your own basic page, and insert the Blogger code in your template, input your FTP details etc. But then you were off. You wrote the blog post and hit publish and you were off – the WYSIWYG interface making links and basic formatting a doddle. Comments, permalinks, image upload and the like were all still to come – if you wanted to include an image in your blog post you had to upload it somewhere (usually to your own domain via an FTP client) and then insert the link manually. But you could publish a dated blog post, and the tool would create archives for you and everything. Magic.

On the date the Wayback captured the Blogger.com homepage in the screencap above, there’s a post from Ev thanking Blogger users for contributing to the Blogger server drive to keep the service going. Yep, this was before Blogger was acquired by Google, when they still needed a whip-round to keep it up and running as more and more users came on board. How times change, no?

 

Back when I started blogging, blogs weren’t usually ‘about’ anything in particular – they didn’t tend to follow a theme or specific area of focus. They were very personal – often a mix of links, stream of consciousness thoughts (much like Twitter updates nowadays) and diary based entries. Though I’ve since imported all my old Blogger posts into WordPress, I took a little walk down memory lane to look at some past posts in their original context. Sadly the images weren’t captured so you can’t see this post in all its hideous web design glory (the black and orange colour scheme was particularly vile, as I recall). It’s funny the things you remember. I remember writing this post, ‘You can’t be a hot bitch in a car with safety features‘, so very clearly. I’d still argue that cupholders and being a hot bitch are largely incompatible. The point was, that as weblogging was still a pretty underground activity, insofar as although it was completely public, the only people likely to see whatever you’d written were other bloggers. So it was very freeing – it felt like a really lovely place for idle musings, to find your own personal voice.

 

A later design.

 

Another one. This is from Oct 31 2002, the day after my 21st birthday. I blogged about being ‘officially grown up‘. I turned 30 a couple of weeks ago – and I still don’t feel anywhere near grown up. Oh, the things I would tell my younger self…

 

The UK blogging community was super small, super tight-knit – we all kept track of each other through the UK Weblogs updater and the Gblogs Gateway, created & curated by Darren Shrubsole & Jen Bolton respectively. A new UK blog being created was a Big Deal, as we all clamoured to know who’d joined our little club.

 

We’d keep track of blogs worldwide using Brig Eaton’s Eatonweb portal (which still exists, but now it’s on steroids). On the day captured (12th Mar 2000), there were a total of 1378 weblogs from across the globe listed. Can you imagine trying to list all the weblogs in the world alphabetically today?

 

In the absence of comments or permalinks, the way we responded to someone else’s blog post was to write our own blog post, and link to said person’s blog. And as ever, inclusion on someone else’s blogroll was very flattering. We didn’t have Klout or PeerIndex or Technorati, but we did track popularity using the Beebo Metalog. Slightly obsessively in fact. Updated by hand, and with love, this was the ultimate weblogging popularity contest of the time.

 

Because you didn’t want to lose momentum (and possibly your ranking on the Metalog), if you went away, you’d hand over the keys to your blog to someone else to guest blog for you. A lovely American blogger called Mark Olynciw who blogged at Riothero.com gave Tom & I access rights to blog there when he was on holiday. And we had a bit of fun – totally redesigning the whole page. I seem to remember a ripped male torso was the background image, and blog posts remarking on the distraction posed by one of the nipples following suit. It even made the front page of Metafilter, such was the small community of webloggers.

 

I think my favourite plaudit however was this one:

Goddamn those two are witty, smutty and vile. I love them. Like a stream of bat’s piss, they shine out like a shaft of gold when all around is dark

Never again will I reach such lofty heights. Might even put that on my CV.

 

It wasn’t that long however before the mainstream media started to pick up on this weblogging thing. This was a piece in CMJ music monthly (which I understood to be like the US equivalent of NME), which mentioned ‘the frequently hilarious kitschbitch.com’. Look Mum! I’m in a proper magazine in print and everything!

 

The Guardian did a piece a month or so later. No word of a lie, the day this came out was one of my first days settling in at university. I went into a meeting where our tutors welcomed the new crop of history students, to be met by an exclamation from one of them of ‘You were in the Guardian this morning’. Somewhat nervous as to why, it was a relief to find it out it was ‘just’ because of my blog – although by the same token this weblogging thing was starting to feel a bit more public than it had been. But as they’ve shown consistently, the Guardian got what blogging was all about from the beginning, and recognised the value in the different styles different bloggers adopted:

A weblog is, literally, a log of the web – a sort of frequently updated portal, where new entries go to the top and old ones drift to the bottom. It usually consists of the take of one editor – the weblogger or “blogger” – on the gems he or she has found online, either generally or on a theme. It sounds simple, and it is. Find one who shares your taste, and you have a surfing companion for life.

 

This Evening Standard piece gave us a bit of a laugh, given how they presented this blogging lark as strangely self indulgent and a fad that they couldn’t see would take off. I’m not sure they weren’t entirely wrong on the former, but as for the latter – well…

 

Though it was taking off as an ever growing phenomenon, in those early days, it felt like we all knew each other. The esteemed Dan Hon, then a Cambridge student and blogger of ‘The Daily Doozer’ had some cheeky fun creating ‘Blog Trumps‘, a kind of Top Trumps amongst bloggers. The original page is gone (thanks again, Wayback machine), but Tom’s post about the full set of Blog Trumps is still alive

 

Here’s my card. My stock options were zero but my drinking abilities were duly recognised. As I recall whilst Ev beat most of us on the stock options front (somewhat prescient, given he’d later sell to Google & go on to found Twitter), and I didn’t even beat him on flair, my card highlighted my prowess in drinking. Ahem. I might not have your millions, Williams, but I can drink you under the table!

 

If the Metalog wasn’t enough, we started to get competitive in 2001 with the first annual Bloggies. Tom won the first of several Bloggies for Best European weblog. I was nominated, but apparently the ‘bitch’ part of my blog name was too controversial to be listed in full. Nowadays it’s big, professionally run blogs like Boing Boing and Lifehacker taking the prizes in the Bloggies, but back then it was just personal blogs, lovingly crafted and tended by individuals in their spare time.

 

The best bit about my blogging adventures, by a country mile, was the people I met as a result. On 11th June 2000, a few UK webloggers met in a pub in Kings Cross. It was still considered very weird to be meeting people from off the internet, and most non-bloggers thought we were nuts and clearly off to certain death at the hands of axe-wielding nutcases. We might have been a bit nutty but there were definitely no axes as far as I could see. It was quite weird, meeting people whose blogs we read. We weren’t used to talking to people in real life who’d read our online wibblings. We’d be chatting about something we’d done recently, or planning to do, and be met with ‘yes, I know’ and remembered that actually yes, although we’d never ‘met’ before, we all knew each other pretty well indeed already. Again, now we all have a collection of people we know ‘from the web’ and it’s totally standard to feel we ‘know’ someone we might not yet have met face to face through their digital presence. But not on that day. A bunch of bloggers met, in a pub, and had a jolly nice time – all photos courtesy of the awesome Giles Turnbull (full set here):

Dan, then of the Daily Doozer, now of Extenuating Circumstances, and now a Creative Director at Wieden & Kennedy in Portland

 

Tom, then of Barbelith, now of Plasticbag.org and general all round web dude

 

Jen & I. Oh dear lord – how young we look. I was 18. A wee young scamp!

 

There was a lovely photographic project from Heather Champ called The Mirror Project – featuring submitted photos of people taking pictures of themselves in mirrors of various shapes and sizes – its tag line was ‘Adventures in reflective surfaces’, so it became quite a fun challenge to take your picture in as weird and wonderful a mirrored object as possible.

Following in the US bloggers mirror photo in Bruce Sterling’s loo earlier that year at SXSW, we trooped off to the loo to take our own UK bloggers loo mirror photo. Et voila.

 

The UK blogging community grew and we made more wonderful friends. And continued to meet up in various pubs and the like. We had a 5th anniversary blogmeet to commemorate that first encounter:

Tom

Tom, before he moved to San Francisco

 

Dan & Katy

Dan, before he left for Portland (with a slightly older, although not much wiser, me)

 

Sinister A-List Cabal (minus Lloyd Wood)

Group shot! As well as great friendships, deeper bonds had formed. Meg and Paul got together – I think by this point they were married. They’re now expecting their first child. There are loads of other blogger couples and babies too. Tom grumbles he’s the only one who hasn’t got laid because of his blog. I say he’s not trying hard enough…

 

Meg, Katy & Jen

Obviously we had to follow it up with a follow up mirror shot – note the quality of the photography has declined as we moved on from ‘proper’ cameras to these brand new inventions called camera phones. Proper sophisticated we were.

I left the final word with Meg, who as ever says it more eloquently than I could

And you know the best thing?

I’m still in touch with all the people above, and I count many of them among my closest friends. Plus most are still blogging in some shape or form. The itch never goes away.

We still meet up occasionally for drinks in various bits of the world, even after all this time. That’s the effect of blogging community. Long may it last!

My story about the internet is partly about the early days of this emerging phenomenon that would turn out to change the media landscape more than we could ever have predicted – but mainly, it’s about people. As it always is. It’s the ‘social’ in social media. My story is about the wonderful people that blogging has brought into my life (including my beloved partner Simon, who 8 and a half years later I share a home and a life with).

And for all these wonderful joys, I say, thank you internet.


Week 61

Händer

[ photo courtesy ]

Blimey it’s been a while since my last weeknote/monthnote – given their consistent irregularity perhaps I should adopt Matt’s approach and just call them worknotes?

It’s been a busy few months since my last note, in Week 41. It’s Week 61, which not only means I’ve been really slack at updating weeknotes, but that I’ve been running my own business for well over a year now. It’s gone by mega quickly, but it’s been absolutely brilliant and I’m a total convert to the freelance way of working.

In the last year I’ve worked with fantastic clients like Goodby Silverstein & Partners, Profero, Branded, Vodafone Ireland and We Are Friday, wearing a a variety of different planning hats and getting the chance to tackle some incredibly varied challenges. I’ve gone from dipping my toe into the world of freelancing to setting up the company and getting to grips with the joys of being a small business owner and employer. All of which has been, I have to say, awesome.

I went into this adventure with an open mind, using the analogy of dating. I’d been in two very satisfying long-term relationships (spending a few years each in permanent roles at two terrific agencies), but I wasn’t sure I wanted to jump into another long-term relationship again – I fancied playing the field, so to speak. I wasn’t sure if I wanted to date around until I found someone I wanted to settle down with again, and freelance would be a stopgap until I worked out what and where I wanted to take a permanent role. As its turned out, I’m completely loving the range of opportunities that going solo has afforded me – the chance to work with a tremendous variety of people and organisations, with a mix of consulting and freelancing in-house, on a wonderfully stimulating range of clients and challenges. So much so that for the time being, I can’t see myself wanting to settle down – I’m enjoying being a planning sponge, and the amount I’m learning and soaking up in the process, far too much to want to take on a permanent role any time soon. But, just as I went into this adventure with an open mind, so I want to keep thus on this journey – so who knows what’s round the corner?

But back to the present, since my last note, it’s been busy busy round Seemingly Unconnected towers. I finished the Vodafone Ireland consumer digital project, helping them develop an overarching digital strategy, encompassing really fascinating challenges such as how best to manage and scale customer service in social channels, and the operational changes needed to deliver on the agreed strategic direction. They were really happy with the work delivered, and I’m very happy to be working with Vodafone Ireland again, this time with the enterprise team on a similar project, which is now currently well underway.

Work with Friday on HSBC continues apace – such is the nature of global business banking clients that I can’t say much about the work itself, but I can definitely say that it’s really exciting to be concentrating on the experience planning and product strategy side.

Other bits and pieces since my last note:

  • A few days strategy work with the lovely chaps at Branded
  •  

  • A couple of days planning on a rather exciting brand for Citizen Bay
  •  

  • A week of total digital detox, relaxation and getting rather bendier with my good friend Dr Jo Twist on a week’s yoga retreat at Yoga Rocks in Crete
  •  

  • A phenomenal day’s brain candy in Brighton at dConstruct, followed by tinkering and being chased by Daleks at the Brighton Mini Maker Faire
  •  

  • Meeting some incredible women working in digital and tech at the first (of hopefully many more) Women In A Room meetup

 
Onwards and forwards!


Content strategy isn’t a nice to have (or why I don’t want your brand to be my friend)

The planning and discussing and repeated rounds of debate and review and re-working to the nth degree of copy for the typical ad campaign often seems never-ending. Ensuring that work meets brand guidelines, is in keeping with the brand values, brand pyramid, brand molecule or what have you, yada yada yada.

As with any decent media strategy. The role for channels should be carefully thought-through, with a clear definition of the comms task and the role that each channel should play, and so on.

But when it comes to brand content in social channels like Twitter and Facebook, or even sometimes on their blogs and brand sites, carefully considered comms and content strategy appears to be falling by the wayside for more and more brands. Consideration for tone of voice – which would be so rigorously scrutinised in an advert – appears to be totally ignored.

It’s lazy. It shows a lack of thought, and a lack of understanding of the people they’re seeking to engage and consideration for the user.

Take Rightmove. Their service is about helping people buy, sell, rent or let their home. It’s one of the biggest life decisions you’ll make. Property’s serious business. The market’s changing, it’s tough whichever side of the fence you’re on. If you’re in the property market, what you really need is reliable info, help & guidance. You want a trusted partner to help you make the right decision.

From a content strategy point of view, how could a brand like Rightmove add value? What do customers and prospects most need and want? Expert advice, market insight, the latest news & updates before anyone else, perhaps? Maybe with an authoritative but friendly tone of voice?

Or maybe the brand could just throw random stuff at Twitter to show how TOTALLY AWESOME they are!!!!

Like pointing out (admittedly very cute, but unsure what it has to do with Rightmove) a video of Elmo from Sesame St cooking paella with Philip Schofield & Holly Willoughby on This Morning:

Or chatting about what people got up to over the bank holiday weekend:

Or moaning about how rubbish the weather is:

It’s partly the Innocentification of cutesy, zany copy where it’s just not plausible or appropriate for the brand (for more on the Innocentification of copy and brand authenticity, see the most excellent Shift Run Stop episode with the lovely & talented Denise Wilton – lovely friend, co-founder of B3ta, currently creative director at BERG, and formerly creative director at Moo).

But it’s also suggestive of a complete lack of content strategy – of thinking how the brand can really add value, what kind of content will be most appropriate, within which channels, and what tone of voice will communicate this most effectively. Of not really understanding what kind of relationship the people they’re trying to engage want to have with their brand. Whether they want a brand to be useful, helpful and deliver against their brand promise – or whether they want a brand to be their mate.

We strategists & planners are partly to blame. We’ve tried to encourage our clients to communicate more humanly and less like faceless corporations. But without a clear and well-defined content strategy, it appears we’ve opened Pandora’s box.

Content should engender trust.

Brands should use their content – digital or otherwise – to communicate the values and associations they want to convey.

They should use their content to deliver on their brand promise. To be useful. Helpful. Yes, be friendly, but be appropriate:

Content strategy isn’t a nice to have, brands. What you do, what you say, and how you say it, what relationship you want to have with the people you’re trying to engage, matters. Really it does. Give it some proper care and attention, why don’t you?

Addendum: Bobbie Johnson has written a fab article on GigaOm which articulates his frustration with what he terms the hypercasual far more eloquently – def worth checking out: Hypercasual : when the web gets a little too friendly

 

(HT @simonth for pointing out Rightmove to me)


Week 41

[ photo courtesy ]

Week 41 and life continues apace. It’s been a disjointed month with so many bank holidays and short weeks, but the weather’s been glorious and whilst I love my work, the chance to enjoy long weekends and London in the sunshine never goes amiss.

Vodafone is storming ahead, mainly working remotely but with a couple of trips to Dublin – I’ve been there several times for business, but only ever been to the airport, the client offices and the cab between the airport and the office. I know Dublin is meant to be awesome – I hope to find an excuse to go back and actually get to see something of the city at some point! The project is progressing nicely, and I’ve actually got a couple of proposals to write for some more potential work with them, so…so far so good.

The rest of my weeks are spent with the marvellous chaps at Friday: lots of awesome super-secret innovation work for HSBC, thinking about exciting digital futures for business banking. Plus some thinking about getting the nation gardening for the RHS. Workshopping, sketching, keynoting a-go-go.

As well as working with a truly brilliant bunch of people, I get to enjoy the fabulous Friday decor – last week the office was festooned with some awesomely hideous royal wedding tat:

[ photo courtesy Matthew ]

As well as some delightful fresh flowers:

[ photo courtesy Matthew ]

And the new agency Trophy Wall*

* these may or may have previously been the contents of a Croydon golf club’s trophy cabinet that was purchased on eBay

[ yes this photo is courtesy Matthew as well ]

In other news:

  • I started my Introduction to Product Design evening course at Central St Martin’s. All super interesting and stretching a v. different part of my brain. I am still appalling at drawing, but having lots of fun.
  • Did my first VAT return. Yes the life of a freelancer is truly rock ‘n’ roll. Well I say I did it, actually FreeAgent did it for me. Praise be for web apps that just work.
  • Had fun beta-testing Bloom Studio’s utterly gorgeous new iPad app Planetary – which is now in the App store, free to download, and getting coverage all over the place. Highly recommended.
  • Got very meta reading about the ‘inside out’ movement of weeknotes (the brainchild of my friends at BERG) in the Evening Standard: The ‘inside outers’ are a London design firm changing the world of business.