This is a shameless repost of my friend and esteemed former colleague John’s post, in the interests of being social and getting the message out there.

Following Nigel’s brief on where we should take the IPA Social Media Report next, (and here for more background) here’s a pithy summary of what we think needs doing:

i) We want to make this report on Social Media more socially involving and distributable…

…so that…

ii) …many more people in the IPA’s membership are interested and engage with the topic…

…so that…

iii) …we, as an industry and individual agencies, can use the resource to tell clients ‘this is real’ and ‘here’s what we should do about it’…

…so that…

iv) …we help clients form better relationships with the people they want to engage with; clients, people and agencies are all better off. Happily ever after, the end etc.

So John’s suggested breaking down the job a little to find a little team for each little bit:

The builders

A team to…

- help create a space
- develop it as stuff arrives there
- ensure that it as social & accessible as possible

The academics

A team to…

- read the original report
- add crucial ‘further reading’ pointers
- make it easy for others to learn from

The publicists

A team to…

- spread awareness of its existence
- encourage initial participation
- … to bring more people fully into the project

Now we just need volunteers… I know there’s a lot of interest out there in this, and it shouldn’t be a massive draw on anyone’s time if we get good teams on this.

So, please do volunteer… send an email to nigel@ipa.co.uk with either ‘builder’, ‘academic’ or ‘publicist’ in the header, and we’ll go from there.

I’m on board – are you? Social is as social does, you know….